Beloved Lalaloopsy ™ dolls are returning to stores around the world

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Lalaloopsy ™ offers a whimsical world of characters with unique personalities taken from the fabric used to sew them, inspiring children to develop their own creativity. Each doll has a unique date sewn with a pet and comes packaged with a reusable playset that reflects each doll’s personality. Minimal trash packaging provides an interactive play set the child can use to create Lalaloopsy ™ Land. Lalaloopsy ™ will be available to a new generation of children to enjoy healthy creative play from August 7, 2021, sold at Target, Walmart and Amazon and at retailers around the world.

“We are thrilled to share Lalaloopsy with a whole new generation of kids who will love to play with her,” said Isaac larian, CEO and Founder of MGA Entertainment Inc. “It’s obvious that Lalaloopsy is missed by our fans with the incredible Moms Petition. Young children love cute characters, magical stories and traditional creative games and we love to make our fans happy with Lalaloopsy’s return. ”

Lalaloopsy ™ bridges generations through classic toy play and modern technology, while encouraging children to incorporate crafts into playtime. Digital streaming offerings include YouTube content with the new series Lalaloopsy: Let’s create, the original Netflix series We are Lalaloopsy, and movies on Prime Video, cable and connected TVs. Families can also find activities on Facebook, Instagram and Pinterest.

Perfect for birthday and holiday gifts, the stimulus will include; Lalaloopsy ™ dolls (including Storm E. Sky ™ from the original Netflix series), Lalaloopsy ™ Stupid Hair Dolls, Lalaloopsy Littles ™ and Lalaloopsy ™ Sew Royal Princess Party ™ dolls, from $ 15.99$ 49.99.

For more information on Lalaloopsy ™, please visit https://lalaloopsy.mgae.com/

ABOUT MGA ENTERTAINMENT
MGA Entertainment, Inc., a consumer entertainment products company based in Chatsworth, California creates innovative exclusive and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise! ™, Little Tikes®, Secret Crush ™, Tobi ™ Robot connected watch, Rainbow High ™, Poopsie Slime Surprise! ™, Sing-a-Long Lily and Friend, Rescue Tales ™, Viro Rides ™, N / A! N / A! N / A! Surprise ™ and Zapf Creation®. Visit us at www.mgae.com.

MEDIA CONTACT
Marielle Gelber
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Ida Bo Frazier
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SOURCE MGA Entertainment



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